Last year, more than 2.5 million online applications were submitted to the Common Application’s 488 member colleges -- from Adelphi University to Yale. The next generation of the electronic form -- dubbed CA4 -- will launch in August of this year. But in the lead up to the unveiling of the digital makeover, the Common App last week announced new essay prompts, as well as a new length limit of 650 words, which will be enforced by the new technology. (You can see our earlier story here.) The Common Application Director of Outreach Scott Anderson joined us to talk more about these changes.
What was the impetus for the new essay prompts? Why was it seen as necessary?
For the last few years, two of our six essay prompts--topic of your choice and significant experience--have accounted for over 70% of all essays. That clustering prompted us to ask: "Can we make our prompts more appealing and, by extension, more effective, both as an invitation for students to share their stories and as a tool for helping our members make informed decisions?"